Many of you out there may of asked - what’s so big about Super Bowl and why are the ads such a big deal. Well below I am providing you with some useful reading:
Q. What kind of increase in business, hits or visitor count did the companies adverting at the Super Bowl get?
The cost of advertising during the game has increased to whopping prices: “The cost of a 30-second spot for Super Bowl I in 1967 was $42,500 on CBS and $37,500 on NBC. (That’s right, it was the only time the game was broadcast on two networks). Twenty years and 20 games later, the cost had spiraled to $600,000. For this year’s game, CBS is asking $2.6 million.” MSNBC Website
“Huge increases in online traffic and sales make SuperBowl advertising a smart strategic marketing decision. According to Adage.com, E-Trade reported a 32% increase in sales and funded accounts after their SuperBowl commercials, and CareerBuilder.com saw a 68% increase in job applications at their site. Anheuser Busch reported 21 million online views of their website the week after the game.” Suite101.com
In looking at the cost of advertising at Super Bowl, also consider the cost of the production of the ads themself. As an example, Budweiser had 4 spots throughout the game which could of cost then upwards of $10,000,000 not including the ad product costs. BUT, why? It was reported that the Superbowl was viewed by over 41% of all Americans during the 2006 Superbowl on CBS. Thats a staggering 123,000,000 people within the US not including the rest of the world. Now that is starting to say something. Continue reading…