Many of you out there may of asked - what’s so big about Super Bowl and why are the ads such a big deal. Well below I am providing you with some useful reading:
Q. What kind of increase in business, hits or visitor count did the companies adverting at the Super Bowl get?
The cost of advertising during the game has increased to whopping prices: “The cost of a 30-second spot for Super Bowl I in 1967 was $42,500 on CBS and $37,500 on NBC. (That’s right, it was the only time the game was broadcast on two networks). Twenty years and 20 games later, the cost had spiraled to $600,000. For this year’s game, CBS is asking $2.6 million.” MSNBC Website
“Huge increases in online traffic and sales make SuperBowl advertising a smart strategic marketing decision. According to Adage.com, E-Trade reported a 32% increase in sales and funded accounts after their SuperBowl commercials, and CareerBuilder.com saw a 68% increase in job applications at their site. Anheuser Busch reported 21 million online views of their website the week after the game.” Suite101.com
In looking at the cost of advertising at Super Bowl, also consider the cost of the production of the ads themself. As an example, Budweiser had 4 spots throughout the game which could of cost then upwards of $10,000,000 not including the ad product costs. BUT, why? It was reported that the Superbowl was viewed by over 41% of all Americans during the 2006 Superbowl on CBS. Thats a staggering 123,000,000 people within the US not including the rest of the world. Now that is starting to say something. Continue reading…
Posted on January 27, 2010 in Gadgets
Anyone who knows me knows that I am an Apple fan.
With the latest from Apple the IPad a Ipod like device that is tablet based that can be used for a number of things especially ebook (competition to the Amazon Kindle). The device can use Safari, Mail, view photos, Video, Youtube, built in Ipod, Itunes, Apps Store, Ibooks, Notes, Calendar, Maps, Contacts, search capability and more. It can use all existing Iphone apps and view them at full screen (1024 x 768 resolution) measuring 9.56 inches x 7.47 inches (9.7 inch diagonal).
The device comes in 16gb, 32gb and 64gb flash drives with a starting cost of only US$499.
People, sexy has arrived, just think what we have to look forward to if this is the starting point.
A few drawbacks, it is not a fully capable Mac and it does not have a built in camera.. but what can I say SWEEEETT!!!
Check it out people! The future of e-reading and more is here..
Posted on January 12, 2010 in Design
Through recent months and recent searches, I have found a number of new web design companies popping up in St Lucia. It seems that anyone with a basic inclination of how to put together a web page would like to classify themselves as a web design firm. Well this unfortunately is not the case.
So how do you differentiate the good from the bad?
There are many things that can point you in the right direction when it comes to a professional web design firm. One of the most obvious is the ability to communicate the message – the ability to communicate the website message helps to promote the sites products or services, in-turn increasing profits for the client. Good looking design is not always effective design, you could have one of the best looking websites on the block but does it communicate YOUR message and relay to YOUR clients what your products or services are in an effective and productive manner? Continue reading…
