The Bachelor hits St Lucia


As a disclaimer, I would like to state that the views shared below are my own (Chris Gardiner) and are not representative of the island or this company.

As a web design company on a small island we have a number of ties with Villas, Resorts and Hotels in St Lucia. A number of which were linked to the TV show – The Bachelor. Interestingly, the people behind the St Lucia Tourist Board has decided to run a promotion after the show hit St Lucia, namely “The Red Rose Offer”. Continue reading…

Designing for a larger audience


Global View

Although a small island, St Lucia has an international audience, and we in St Lucia often forget that. Our local view fogs our ability to see how others see us. As a web designer I try my best to cater to the needs of the client as well as the potential clients viewership – his or her sites success relies strongly on whether or not the sites audience will buy the product or service of my client. Often it is a fine balance to get this right as many clients want what they want and neglect there clients wants/needs until it affects their own business. That’s where we come in.

Do they listen? Continue reading…

The answer is yes!

Inbound linksIt is important to understand the benefits of providing your website with inbound links. Some say that content is king, if that is true then inbound links are queen!

Why you ask, Google for one places a lot of weight on inbound links, so much so that their PR ranking system work highly on the number of inbound link coming to your site.

Inbound links are not the easiest things in the world to get, you want people to link to your site and not necessarily have a reciprocal relationship with then unless you really think that their site is worthwhile to your visitor. The aim here is to build a quality network of inbound links using targeted keywords or key phrases as the actual link coming to you. BUT, the who and why are just as important as the link itself. Getting links from any old place can actually cause you harm with the search engines. Continue reading…

Website Portfolio

SEO tips

"Commit yourself to the process. SEO isn’t a onetime event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment."

Link Building

"Link building is necessary, in order to get a placement on the search engines you will need a variety of quality inbound links, from many sites that are relevant to your target keyword. Try to ensure that the sites that link to you are reputable, high PR ranking sites."